30 Apr 2020

This article was originally written for the Foreign Correspondent's Club in Thailand. It appeared in their bulletin dated 29th April.

In an increasingly data-driven world, public opinion polls are an important resource for journalists, as long as you are clear on w...

16 Apr 2020

This article was originally written for the Foreign Correspondent's Club in Thailand, to support journalists reporting Covid-19 data. It appeared in their bulletin dated 15th April.

Governments and organisations around the world are using data about Covid-19 testing and...

16 Aug 2019

At FUEL, we believes that businesses have a critical role to play in tackling many of the problems we see in the world today.  Craig Griffin from FUEL recently met Bas Fransen, CEO of tree-planting organisation EcoMatcher at ESOMAR APAC Conference in Macau in May 2019....

5 Apr 2019

FUEL is pleased to announce the upcoming launch of a new book entitled 'Thailand 2020: 10 Key Principles for Marketing Success'.

Thailand 2020 will be THE essential handbook for senior marketing professionals based in, or with responsibility for Thailand and wanting to...

3 Apr 2019


Most market researchers have been taught that well designed market research usually involves a very tightly defined ‘problem’ to solve. This ‘problem’ often takes a very ‘brand centric’ view of the world which reduces people to ‘consumers’ or ‘buyers’. The...

27 Mar 2019


We all know the changes that are happening in our industry, whether it be big data, DIY research, agile research, automation etc. These changes often mean that clients have different needs from their research related suppliers that in the past.

I’d like to i...

25 Apr 2017

Storytelling in market research has been a hot topic now for many years and at FUEL Research & Consulting we still see demand for this as a topic for training and skills development. However storytelling skills are useful for pretty much anyone involved in creating and...

19 Apr 2017

I’ve written recently about how Qualitative research is embracing technology and in this article I’ll be sharing my own personal experience on how mobile ethnography via an online community can overcome some of the challenges faced using ‘traditional’ methods.

My observ...

26 Oct 2016

Attending any Conference often provides a unique insight into the health and direction of an industry and this proved to be the case at last week’s Qual 360 APAC 2016 Conference in Singapore. Here are some thoughts on the outlook for the Qualitative Industry.


5 Oct 2016

Yesterday three key leaders (and disruptors) of the market research industry - from Brainjuicer, Qualtrics and Google - took part in an interesting and provocative ESOMAR Webinar discussion on the future of market research. Here are my key take-outs from the session:


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