Every now and then, something unpredictable comes along and shakes up our foundations. This is usually in the form of a deeply personal crisis, but the pandemic is a shared event that touches all of us, prompting a more collective soul-searching. There is much written...

The Bangkok Post’s editorial on 16th May 2020 highlights the issues that many people face in the age of digitalization and the aftermath of Covid-19. Thais are being told to “accept a ‘new normal’ that may compromise their privacy through a mobile application known as...

A huge digital transformation is taking place as a result of Covid-19,  changing the way we work, study, play, keep fit and stay connected. Our innate adaptability has brought us home fitness, live DJ sets, e-sports and TV broadcasts from people’s homes. Many commentat...

The pandemic and lockdown have revealed the importance of community and connection. Staying at home has made us appreciate what is local, close and personal. And it is communities, sometimes more than governments and global businesses, that have rallied round to help e...

Warren Buffett once remarked that, “Only when the tide goes out do you discover who's been swimming naked”. Without naming and shaming, the tide of Covid-19 has uncovered the true values of many brands. Have you treated customers fairly? Have you protected employees? W...

As we began 2020, climate change and the reduction in single-use plastics were a key focus for the public sector, private sector and the general public, albeit with a lot of work still to do to achieve climate targets. How will Covid-19 impact the progress and momentum...

In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we consider how Covid-19 is changing people’s attitude towards health and wellbeing and speculate on the implications and opportunities...

What are the long-term strategic implications and opportunities of Covid-19 for brands? This is the first in a series of weekly articles looking beyond immediate tactical responses to think about the issues that will shape longer-term strategies for brands. We will be...

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Has Covid-19 helped reconnect us to our basic humanity?

June 19, 2020

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