25 Apr 2017

Storytelling in market research has been a hot topic now for many years and at FUEL Research & Consulting we still see demand for this as a topic for training and skills development. However storytelling skills are useful for pretty much anyone involved in creating and...

19 Apr 2017

I’ve written recently about how Qualitative research is embracing technology and in this article I’ll be sharing my own personal experience on how mobile ethnography via an online community can overcome some of the challenges faced using ‘traditional’ methods.

My observ...

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