5 Apr 2019

FUEL is pleased to announce the upcoming launch of a new book entitled 'Thailand 2020: 10 Key Principles for Marketing Success'.

Thailand 2020 will be THE essential handbook for senior marketing professionals based in, or with responsibility for Thailand and wanting to...

3 Apr 2019

Introduction

Most market researchers have been taught that well designed market research usually involves a very tightly defined ‘problem’ to solve. This ‘problem’ often takes a very ‘brand centric’ view of the world which reduces people to ‘consumers’ or ‘buyers’. The...

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Research & Consulting

Bangkok, Thailand

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