The pandemic and lockdown have revealed the importance of community and connection. Staying at home has made us appreciate what is local, close and personal. And it is communities, sometimes more than governments and global businesses, that have rallied round to help e...

Warren Buffett once remarked that, “Only when the tide goes out do you discover who's been swimming naked”. Without naming and shaming, the tide of Covid-19 has uncovered the true values of many brands. Have you treated customers fairly? Have you protected employees? W...

As we began 2020, climate change and the reduction in single-use plastics were a key focus for the public sector, private sector and the general public, albeit with a lot of work still to do to achieve climate targets. How will Covid-19 impact the progress and momentum...

In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we consider how Covid-19 is changing people’s attitude towards health and wellbeing and speculate on the implications and opportunities...

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Has Covid-19 helped reconnect us to our basic humanity?

June 19, 2020

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