What We Do

Qualitative Research

Qualitative research methods drive over one half of our revenue. We use both traditional ‘tried and tested’ approaches while embracing the opportunities offered by technology – from online communities to video interviews to digital ethnography.

Cultural Insight

Cultural insight to make sure brands stay culturally relevant, using approaches from semiotics, qualitative research and social anthropology. Fueled by our sister brand Culture Kitchen

Consultancy & Training

Our consultancy offering includes development of go-to-market strategies and support in achieving commercial excellence. We also offer skills development for marketing and research professionals.

Fieldwork

Recruitment and project management services for mainly qualitative research, including research panel development. Able to access hard to reach audiences.