Fieldwork

Recruitment, project management and moderation services for mainly qualitative research, including research panel development. Able to access hard to reach audiences.

Clients and agencies use FUEL for a range of mainly qualitative fieldwork services across Asia Pacific. They benefit from our advice about appropriate localisation of studies, our efficient project management, our clear and proactive communication throughout their project and our help understanding the cultural context, to aid interpretation. Here are examples of the kinds of projects we have handled:

Focus groups (online or offline)
In depth interviews (online or offline)
Online communities
Mobile ethnography
Consumers immersions / shadowing
Paired and triad interviews (online or offline)
Accompanied shopping
Friendship groups (online or offline)
Panel recruitment