Qualitative Research

Qualitative research methods drive over one half of our revenue. We use both traditional ‘tried and tested’ approaches while embracing the opportunities offered by technology – from online communities to video interviews to digital ethnography.

We use a wide variety of qualitative and hybrid approaches that allow us to understand an issue from all angles. Indeed, we believe context is fundamental to exposing the rich and nuanced way that people live their lives. Our passion for uncovering human truth has led us to draw on the latest thinking from the social and behavioural sciences to offer a deeper level of understanding than traditional qualitative research.

WE CAN OFFER:

  • Focus groups, triads, paired and in-depth interviews either in a professional viewing facility or in-home

  • Accompanied Shopping

  • Ethnography / Mobile Ethnography

  • Online communities

  • Consumer immersions / shadowing

  • Qualitative Client Panel development

 

OUR EXPERTISE:

  • User and Customer Experience

  • Consumer journeys and path to purchase

  • Landscaping & Segmentation

  • Communication development and testing

  • Brand development and repositioning

  • Innovation & New product / service development

 

Please click here to see a case study involving online communities.

OUR BRANDS

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ABOUT US

A Bangkok based strategic insights consultancy that specialises in qualitative research, cultural insight and brand strategy

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CONTACT US

43 Soi Thung Mangkorn 12 Rd

Chimplee, Talingchan

Bangkok 10170

Thailand

E: craig@fuelwithinsight.com

M: +66 92495 2662

©2020 by FUEL Research & Consulting