top of page
Image by Stéphan Valentin

Cultural Insight

Culture Kitchen_Logo Final.jpg

Cultural insight to make sure brands stay culturally relevant, using approaches from semiotics, qualitative research and social anthropology. Fuelled by our sister brand Culture Kitchen

​

Our Culture offer overlaps with our Qualitative offer and has a common thread – of going deep to understand human truth. As humans we live within the landscape - the physical environment, and the culturescape – man-made meanings, rules and codes that we abide by, often unconsciously. Our work is to uncover what is hidden from view – the cultural forces that shape whether brands and movements deeply connect with people. 

 

Here are some typical ways in which we can help you:

 

  • Understand if your brand is culturally relevant and develop strategies to create more powerful connections

  • Understand the emerging cultural codes and narratives in a specific category or topic that can provide opportunities for innovation 

  • Optimise your brand touchpoints (e.g. packaging) to make sure they deliver the intended culturally relevant experiences 

 

Our latest research covers the huge social and cultural change happening as a result of Covid-19 to understand the implications for brands. A free ebook covering this research is available here

bottom of page