The Campaign for Real Qual is a practitioner-led exploration of how AI and research tech are reshaping the craft of qualitative research. Originally launched as a weekly LinkedIn series, it’s now a multi-format resource for qual practitioners — from the cautiously curious to the actively experimenting.

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 🔗 Explore the Campaign Resources

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📖 Download the eBook

All 8 chapters in one shareable PDF — your complete reference guide to how AI is reshaping qualitative research.​

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🎧 Listen to the Podcast

A 20-minute, AI-narrated episode summarising the campaign — available in two formats:
→ Interactive version (via Notebook LM)
→ Standard audio version​

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🤖 Try the Custom GPT

Ask questions, revisit key themes, and explore the campaign content interactively.
→ Explore the GPT​

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💬 Join the LinkedIn Group

A peer space for qualitative researchers experimenting with AI.
→ AI Experiments in Qualitative Research

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Want to talk tools, collaborate on use cases, or explore qual research in Asia?
👉 Connect with Craig on LinkedIn or email craig@fuelwithinsight.com

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​"Thanks for being part of the campaign. Let’s keep the conversation going."

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💡 Found this useful?
👉 Share this campaign on LinkedIn