𝗧𝗵𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗳𝗼𝗿 𝗥𝗲𝗮𝗹 𝗤𝘂𝗮𝗹
A practitioner-led exploration of how AI and research tech are reshaping the craft of qualitative research. Originally launched as a weekly LinkedIn series, the Campaign has evolved into a multi-format resource for qual practitioners — from the cautiously curious to the actively experimenting.
📬 𝟭) 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆
Be part of the conversation — new content, perspectives, and ideas are shared regularly through two active channels:
→ The Campaign for Real Qual (LinkedIn Newsletter)
The core Campaign channel. All new content — articles, interviews, podcast episodes — is released here first.
→ Subscribe on LinkedIn
→ AI Experiments in Qualitative Research (LinkedIn Group)
A space for qual researchers to test tools, share use cases, and compare workflows.
→ Join the Group
📺 𝟮) 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁
Short-form podcast episodes exploring the future of qualitative research — including guest perspectives, practical frameworks, and thought starters for working with AI.
📖 𝟯) 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗲𝗕𝗼𝗼𝗸
The original 8-part series compiled into a single, shareable PDF — your reference guide to how AI is reshaping qualitative research.
This eBook also powers two additional resources:
🤖 Custom GPT
Interact with campaign themes, revisit ideas, and ask questions using AI.
→ Try the GPT
🎧 AI-Narrated Podcast via NotebookLM
A 20-minute, auto-generated audio summary of the eBook — useful for quick reference or sharing with others.
🤝 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗖𝗿𝗮𝗶𝗴
Want to talk tools, collaborate on use cases, or explore qual research in Asia?
→ Connect on LinkedIn or email craig@fuelwithinsight.com
"Thanks for being part of the campaign. Let’s keep the conversation going."
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