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Publications

Our Ebooks and YouTube videos are available below

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7 Ways Covid-19 Will Shape the Future of Brands

July 2020

In July 2020, FUEL collaborated with TapestryWorks to create Culture Kitchen to help brands stay culturally relevant during times of great change. Our initial research focused on the huge social and cultural change happening (or accelerating) as a result of Covid-19. Themes covered are brand fundamentals, emerging need states and changing customer experiences.

Thailand 2020: 10 Principles for Marketing Success

January 2018

THE essential handbook for senior marketing professionals based in, or with responsibility for Thailand and wanting to stay ahead of the game. It covers a number of interesting topics including:

  • the structural & demographic changes happening in Thailand and the implications for business

  • the new technologies shaping retailing, e-commerce and advertising in Thailand 

  • how different marketing service providers are reacting to these changes

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