At FUEL, we believes that businesses have a critical role to play in tackling many of the problems we see in the world today.  Craig Griffin from FUEL recently met Bas Fransen, CEO of tree-planting organisation EcoMatcher at ESOMAR APAC Conference in Macau in May 2019....

FUEL is pleased to announce the upcoming launch of a new book entitled 'Thailand 2020: 10 Key Principles for Marketing Success'.

Thailand 2020 will be THE essential handbook for senior marketing professionals based in, or with responsibility for Thailand and wanting to...

Introduction

Most market researchers have been taught that well designed market research usually involves a very tightly defined ‘problem’ to solve. This ‘problem’ often takes a very ‘brand centric’ view of the world which reduces people to ‘consumers’ or ‘buyers’. The...

Introduction

We all know the changes that are happening in our industry, whether it be big data, DIY research, agile research, automation etc. These changes often mean that clients have different needs from their research related suppliers that in the past.

I’d like to i...

Storytelling in market research has been a hot topic now for many years and at FUEL Research & Consulting we still see demand for this as a topic for training and skills development. However storytelling skills are useful for pretty much anyone involved in creating and...

I’ve written recently about how Qualitative research is embracing technology and in this article I’ll be sharing my own personal experience on how mobile ethnography via an online community can overcome some of the challenges faced using ‘traditional’ methods.

My observ...

Attending any Conference often provides a unique insight into the health and direction of an industry and this proved to be the case at last week’s Qual 360 APAC 2016 Conference in Singapore. Here are some thoughts on the outlook for the Qualitative Industry.

Re-Positio...

Yesterday three key leaders (and disruptors) of the market research industry - from Brainjuicer, Qualtrics and Google - took part in an interesting and provocative ESOMAR Webinar discussion on the future of market research. Here are my key take-outs from the session:

Ne...

Leaving the security of a job to start your own business can be both rewarding and scary. Here are five important lessons I’ve learned since I took the leap this year and, after 20 years working for leading agencies across the globe, set up my own business, FUEL Resear...