4 days ago6 min readAdvancing AI-Driven Qualitative Analysis in Asia: A Case StudyThe potential of AI in qualitative research is transformative, promising faster insights, scalability, and innovative new approaches to...
Oct 217 min readThe Democratisation of Research Innovation: How AI is Reshaping Qualitative ResearchIn 2017, FUEL Asia presented a case study at IIEX Asia Pacific that explored the changing dynamics of the client-agency relationship....
Aug 20, 20204 min readFrom Confusion to Frustration to Anger: A Pandemic Case Study from IndonesiaWe have written previously that “every brand is a healthcare brand” and in this case study, we examine how in Indonesia, Covid-19 has...