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Hey thanks Craig for asking me to be a part of this important discussion. Context  : almost exactly a decade ago I left corporate world...

I've been especially looking forward to writing this article in  The Campaign for Real Qual  series because it explores what I believe is...

This week in  The Campaign for Real Qual , we explore one of the most actively discussed areas in qualitative research today – using AI...

At the last three research conferences I attended, AI-powered qualitative research - often called ‘Qual at Scale’ - was everywhere....

Last week, I explored how AI is reshaping research –  driving a shift towards immediacy and 'good enough' insights.  One of the biggest...

The last few articles in  The Campaign for Real Qual  explored how qualitative research has evolved, from its foundational principles to...

Over the past two episodes of  The Campaign for Real Qual , we’ve established a foundation: Episode 1:   Why we need this conversation in...

Qualitative research is changing fast. As AI and Research Tech reshape the industry, what happens to the essence of good qual? Before we...

Is qualitative research at a crossroads? When I talk with other qualitative practitioners, it feels like we are at a turning point -...