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We have written previously that “every brand is a healthcare brand” and in this case study, we examine how in Indonesia, Covid-19 has...

What does hygiene really mean and how is it communicated by brands across different categories? This will be a continuing part of...

Every now and then, something unpredictable comes along and shakes up our foundations. This is usually in the form of a deeply personal...

The Bangkok Post’s editorial on 16th May 2020 highlights the issues that many people face in the age of digitalization and the aftermath...

A huge digital transformation is taking place as a result of Covid-19, changing the way we work, study, play, keep fit and stay...

The pandemic and lockdown have revealed the importance of community and connection. Staying at home has made us appreciate what is local,...

Warren Buffett once remarked that, “Only when the tide goes out do you discover who's been swimming naked”. Without naming and shaming,...

As we began 2020, climate change and the reduction in single-use plastics were a key focus for the public sector, private sector and the...

In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we...

What are the long-term strategic implications and opportunities of Covid-19 for brands? This is the first in a series of weekly articles...