WELCOME TO CULTURE KITCHEN
Helping your brand stay culturally relevant
ABOUT US
Culture Kitchen was born from a simple observation: brands that don't track cultural change get left behind. We design tools to help marketers stay ahead of shifting needs, values, and behaviours — combining cultural insight with marketing, branding, and behavioural change know-how to help you plan your brand's future growth.
WHAT WE DO
There are three core applications for our work:
BRAND COMMUNICATION
As people's needs, values, and outlook continue to shift, it's always a good time to review your brand and brand communications and adjust for what's changed. We can help you with all aspects of branding, strategic and tactical, from redefining your brand purpose and positioning, to fine-tuning packaging to better tap into emerging category codes.
E-commerce continues to reshape how people shop, with platforms introducing elements of gamification that change the customer experience and increasingly compete with traditional retailing. In-store experiences are evolving alongside it. These dynamics are changing the way that brands are experienced and chosen. Let us help you identify the implications for your brand.
INNOVATION
With new emerging need states comes new opportunities for innovation. This could be opportunities for entirely new products or services, new variants or tweaking existing variants to improve relevance. Our insights and tools will help you discover new opportunities.
CUSTOMER EXPERIENCE
HOW WE DO IT
Our Menu
INSPIRE & INCITE
Share our detailed insights on the cultural forces shaping brands. Tools to inspire ideas that support company growth
DEEP DIVE
Explore a cultural force as it applies to your business, region or brand. Combine with stakeholder feedback and a workshop to develop a detailed strategy
BRAND AUDIT
Determine if your brand is fit for purpose for today's market, using our checklists and analysis frameworks
CATEGORY PLANNING
Identify the evolving codes and meanings of your category using semiotics. Develop new communication territories for brand communication
SCENARIO PLANNING
Identify possible future scenarios for your category and brand. Develop strategic plans for each scenario
INNOVATION WORKSHOP
Define emerging customer need states and priorities. Create new products and services that drive growth.
PUBLICATIONS
Our recent publications and broadcasts are listed below and are available to download or view:
7 WAYS COVID-19 IS SHAPING BRANDS
Covid-19 has created permanent shifts in the way that people think, perceive and behave. This book explores the medium to long-term strategic implications of for brands. Click HERE to download
Contact Us
We are based out of Bangkok but work for companies across Asia. Please send us a message if you would like to know more about our work. We welcome enquiries for individuals or agencies that wish to collaborate
Craig Griffin:
M: +66 92495 2662
Neil Gains:
M: +66 96040 5703