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Craig Griffin
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Join date: Aug 25, 2020
Posts (30)
Apr 16, 2025 ∙ 7 min
From Static to Spectacular: Transforming Qualitative Deliverables
I've been especially looking forward to writing this article in The Campaign for Real Qual series because it explores what I believe is...
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Apr 16, 2025 ∙ 6 min
AI in Qualitative Analysis: The Hype, the Hope, and the Reality Check
This week in The Campaign for Real Qual , we explore one of the most actively discussed areas in qualitative research today – using AI...
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Apr 16, 2025 ∙ 5 min
AI Moderation: A Game-Changer or a Gimmick?
At the last three research conferences I attended, AI-powered qualitative research - often called ‘Qual at Scale’ - was everywhere....
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