Just launched...introducing

FUEL Asia is introducing a new way to work with us. Local Lens connects global research, brand, and strategy teams with in-market Asia experts, drawing on ten years of in-market expertise — at whatever stage, and whatever scale, your project needs.

Who We Are

Growth and movement need FUEL and the FUEL of business is insight, ideas and inspiration.

FUEL Asia Research & Consulting is a strategic insight consultancy specialising in providing qualitative research and cultural insight across Asia. We combine market research skills with marketing, branding and behavioural change know-how to develop clear growth opportunities for brands.

Founded in 2016 by Craig Griffin, a UK national with global experience, including 20 years based in Asia.

OUR TEAM

What We Do

Qualitative Research

We were early adopters in online qualitative methods, which we now use in the majority of our work. From simple online groups to communities to mobile ethnography, we can execute it. Of course, we still offer traditional face to face approaches where needed. We work in all major markets in the Asia Pacific region.

Fieldwork

Recruitment and project management services across Asia for mainly qualitative research, including research panel development. Able to access hard to reach audiences.

Cultural Insight

Cultural insight to help brands stay relevant in Asian markets — powered by Culture Kitchen, our sister brand, combining cultural insights with marketing, branding & behavioural change know-how

Local Lens

A new consultancy service connecting global research, brand, and strategy teams with in-market Asia experts — flexible and scoped to whatever the project needs.