Who We Are

Growth and movement need FUEL and the FUEL of business is insight, ideas and inspiration.

FUEL Research & Consulting is a strategic insight consultancy that combines market research skills with business, marketing, branding and behavioural change know-how to develop clear growth opportunities for brands and people.

Founded in 2016 by ESOMAR Representative for Thailand Craig Griffin, based out of Bangkok and covering Asia.

OUR TEAM

Welcome to FUEL Research & Consulting

Fuel your business with expert insight

Qualitative Research

Qualitative research methods drive over one half of our revenue. We use both traditional ‘tried and tested’ approaches while embracing the opportunities offered by technology – from online communities to video interviews to digital ethnography.

Consultancy & Training

Our consultancy offering includes development of go-to-market strategies and support in achieving commercial excellence. We also offer skills development for marketing and research professionals.

Fieldwork

Recruitment and project management services for mainly qualitative research, including research panel development. Able to access hard to reach audiences.

Cultural Insight

Cultural insight to make sure brands stay culturally relevant, using approaches from semiotics, qualitative research and social anthropology. Fueled by our sister brand Culture Kitchen