FUEL your Organisation with World-class Insight

Growth and movement need FUEL and the FUEL of business is insight, ideas and inspiration. 

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FUEL Research & Consulting combine market research skills with business, marketing, branding and behavioural change know-how to develop clear growth opportunities for brands and people.

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FUEL partners with TapestryWorks to launch Culture Kitchen

In July 2020, FUEL collaborated with TapestryWorks to create Culture Kitchen to help brands stay culturally relevant during times of great change. Our initial research  focused on the huge social and cultural change happening (or accelerating) as a result of Covid-19. Our research was compiled into an ebook (see opposite)

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The book has 7 themes described around 3 core topic areas:

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1. Brand Fundamentals

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2. Emerging Needstates

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3. Customer Experience

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Please click on the image for a copy.

Click above image to download

FUEL launches Thailand 2020: 10 Principles for Marketing Success

Click above image to download

In 2018, FUEL collaborated with some of Thailand's best known marketing professionals and social commentators to put together Thailand 2020: 10 Principles for Marketing Success, THE essential handbook for senior marketing professionals based in, or with responsibility for Thailand and wanting to stay ahead of the game.

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It covers a number of interesting topics including:

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1. The structural and demographic changes happening in Thailand and the implications for business

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2. The new technologies shaping Thailand's future, and their impact on retailing, e-commerce and advertising

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3. How different marketing service providers are reacting to these changes

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Please click on the image for a copy.

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