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AI Moderation: A Game-Changer or a Gimmick?
At the last three research conferences I attended, AI-powered qualitative research - often called ‘Qual at Scale’ - was everywhere....
Apr 165 min read
Research Design in the AI Era
Last week, I explored how AI is reshaping research – driving a shift towards immediacy and 'good enough' insights. One of the biggest...
Apr 165 min read
Real Qual in an Age of 'Good Enough': How AI Is Reshaping Research Culture
The last few articles in The Campaign for Real Qual explored how qualitative research has evolved, from its foundational principles to...
Apr 164 min read
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