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How Has Qualitative Research Evolved with Research Tech & AI?

How Has Qualitative Research Evolved with Research Tech & AI?

How Has Qualitative Research Evolved with Research Tech & AI?

Over the past two episodes of The Campaign for Real Qual , we’ve established a foundation: Episode 1: Why we need this conversation in...

Apr 16, 20255 min read

Our Foundation: What is the Essence of Good Qual?

Our Foundation: What is the Essence of Good Qual?

Our Foundation: What is the Essence of Good Qual?

Qualitative research is changing fast. As AI and Research Tech reshape the industry, what happens to the essence of good qual? Before we...

Feb 5, 20255 min read

The Campaign for Real Qual: An Introduction

The Campaign for Real Qual: An Introduction

The Campaign for Real Qual: An Introduction

Is qualitative research at a crossroads? When I talk with other qualitative practitioners, it feels like we are at a turning point -...

Jan 28, 20252 min read

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A Bangkok based strategic insights consultancy that specialises in qualitative research and cultural insight across Asia

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FUEL Asia Research & Consulting

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