May 22, 20204 minRethinking Corporate Responsibility and Brand PurposeWarren Buffett once remarked that, “Only when the tide goes out do you discover who's been swimming naked”. Without naming and shaming,...
May 12, 20205 minRethinking Sustainability post Covid-19As we began 2020, climate change and the reduction in single-use plastics were a key focus for the public sector, private sector and the...
May 5, 20205 minIs every brand now a Health Care brand?In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we...